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Walt Disney gets in the diet business

Posted by Maria Kang on September 6th, 2006

Walt Disney Co., is licensing their famous cartoon characters to Indianapolis-based produce distributor Imagination Farms LLC, which has deals with 15 large growers across the country to provide fruits and vegetables for the Disney Garden brand.

This is a small but influential move to help stop the overwhelming obesity stats effecting our kids. In 2004, 18.8 percent of children ages 6 to 11 were overweight, up from just 7 percent 20 years earlier, according to the Centers for Disease Control.

Finally, pretty packaging is put on the right kinds of foods. Read more here:


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    lovely find, I love Disney!