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September 7th, 2006
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Brand Marketing to the Masses!

Posted by Maria Kang on September 7th, 2006

Every week I’ll post some of my favorite branding that focuses on health and fitness.

I love Safeway’s “LIFE” branding because it’s colorful, vibrant and optimistic. 24 Hour Fitness’ ‘grey t-shirt’ commercials are awesome - not only do they reach out to the ‘common’ people, but they have a great theme song and are normally quite funny to read.
Safeway

24 Hour Fitness


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    Reader Comments

    Comment:
    Written by:
    Louis
    Posted on:
    September 8th, 2006 at 10:48 am

    I noticed Safeway’s branding also, very colorful!

    Comment:
    Written by:
    Ann
    Posted on:
    September 8th, 2006 at 1:04 pm

    These are great ads! I love the grey tee. LOL! And you’re right, the LIFE ad is very vibrant. I love it!