Have you ever  listened to the radio while driving and hear ‘that’ ad ….you know, the one that has a kid saying: “Mommy can I have heart disease” or “Dad can you give me a spoonful of diabetes??”  Very interesting ads! And while it is straight to the point and a little disturbing…I THINK IT WORKS.

A 2002 study published in the Journal of the American Medical Association indicated that 9 million American children are overweight, three times the number from two decades earlier. The federal Centers for Disease Control and Prevention in Atlanta found that obesity among children ages 2 to 5 has increased 35 percent in 10 years.

Kids are our future - and education is power. A campaign of marketing initiatives including billboards, print ads, television…are all targeting obesity and kids. Thank God!

Read The Boston Globe’s article on “Obesity ads aim to jolt parents”

Disturbing? Not as disturbing as McDonald happy meals for dinner every night!