Unhealthy Cereal is paying your TV station.

Posted by Maria Kang on April 25, 2008

No surprises here!

The cereals most marketed to kids are the most unhealthy… those dirty, rotten, corporate people!!!
Check out the study below:

Cereals Most Aggressively Marketed to Children are Least Healthy, Study Finds

A study in the April Journal of the American Dietetic Association suggests that children’s breakfast cereals are significantly less healthy than adult cereals and that those with the worst nutritional quality are most heavily marketed to children, Reuters reports. To compare the nutritional quality of children’s cereals against those marketed to adults, researchers from Yale University evaluated 161 cereals, 46 percent of which specifically target children. They found that children’s cereals had more sugar, sodium, carbohydrates and calories per gram than adult cereals, as well as less protein and fiber. In addition, sugar on average accounted for more than 33 percent of the weight of children’s cereals, compared with less than 25 percent of the weight of adult cereals. Researchers note that just 34 percent of children’s cereals met national nutrition standards for foods sold in schools, compared with 56 percent of adult cereals. In light of the findings, the researchers suggest that, when encouraging children to eat ready-to-eat breakfast cereals, health professionals should also identify and recommend cereals with the healthiest nutritional profiles. Specifically, the lead researcher recommends that parents select cereals with 4 grams or less of sugar and 4 grams or more of fiber per serving (Harding, Reuters/Yahoo! News, 4/23/08; Schwartz, Journal of the American Dietetic Association, April 2008 [subscription required]).

Some cereals are just BAD for your kids – so watch out what is influencing them on television!

Fitness Cure