Get PAID to lose weight?
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A New Weight Loss Plan: Getting Paid to Shed Pounds
Financial incentives are the latest wellness craze, inspiring at least some of the nearly two-thirds of Americans who are overweight or obese to try to ditch their potato chips. A few years ago, in an effort to cut overall health care costs, companies started dangling gift cards, free cruises, and even cash prizes to employees who shed excess pounds. Now, an independent web site is offering to pay anyone who drops a certain amount of weight over the course of a year.
Since HealthyWage.com launched in October, Sisson and some 5,000 other hopefuls have signed up for the site, which gets corporate sponsors to give a cash reward to obese users who during a specified time period move from an unhealthy to a healthy Body Mass Index (BMI). (This typically translates into a weight loss of between 30 to 80 lbs.) Members can either sign up for free — according to a company rep, the final deadline to enter the next 12-month challenge is Jan. 20 — and win $100 or “super-size” their weight-loss incentives by putting as much as $300 of their own money on the line in order to up the stakes to $1,000.
“Sure, I’d like to look and feel better,” Sisson says, “but it is so subjective. Money is a better motivator because it is tangible. You can hold it in your hand.” Read the rest here.

Now THAT will motivate me!




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